Scott Brinker Ordre des livres

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

An authoritative study of the historical development of English classical scholarship, from the 16th and 17th century Renaissance influence, to the 20th century revolution. Professor Brink concentrates on the three giants in the field, Richard Bentley, Richard Porson, and A.E. Housman, explaining how it was nurtured by the great German scholars of