Hacking Marketing

Auteurs

• Scott Brinker

Paramètres

• 276 pages
• 10 heures de lecture

• Affaires et économie
• Commerce et vente
• Gestion
• Nonfiction

En savoir plus sur le livre

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Achat du livre

• Année de publication: 2016
• Reliure: (rigide)