StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
- 253pages
- 9 heures de lecture
Jim Signorelli Livres
Jim Signorelli est un leader d'opinion et un conférencier dans le domaine du marketing, reconnu comme l'un des plus éminents experts mondiaux en StoryBranding. Il met à profit sa vaste expérience acquise auprès de grandes agences de publicité et de clients de premier plan pour aider les entreprises à définir leurs récits uniques. Son approche consiste à découvrir l'essence d'une marque et à la communiquer de manière claire et convaincante. Le travail de Signorelli vise à établir des liens plus solides entre les marques et leur public grâce à une narration stratégique.
Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story
- 296pages
- 11 heures de lecture
Focusing on the art of brand storytelling, this comprehensive guide offers practical techniques for crafting compelling narratives that resonate with audiences. It delves into the importance of authenticity and emotional connection in building a brand's identity. Readers will learn how to effectively communicate their brand's values and mission through engaging stories, ultimately enhancing customer loyalty and engagement. With actionable insights and real-world examples, this book serves as an essential resource for marketers and business owners looking to elevate their brand's presence.
StoryBranding 2.0
- 296pages
- 11 heures de lecture
Focusing on the essential elements of brand storytelling, this updated edition provides a comprehensive guide to cultivating and promoting a brand narrative. It emphasizes understanding story structure as a foundation for crafting an authentic brand story that resonates with audiences. Through specific questions and step-by-step guidance, readers learn to define their brand's identity and purpose, ultimately helping their brand overcome challenges and connect deeply with prospects. Ideal for marketers, entrepreneurs, and personal branding advocates.