Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story

Auteurs

• Jim Signorelli

Paramètres

• Pages: 296 pages
• Temps de lecture: 11 heures

• Affaires et économie
• Art / Culture
• Commerce et vente
• Design
• Nonfiction

En savoir plus sur le livre

Focusing on the art of brand storytelling, this comprehensive guide offers practical techniques for crafting compelling narratives that resonate with audiences. It delves into the importance of authenticity and emotional connection in building a brand's identity. Readers will learn how to effectively communicate their brand's values and mission through engaging stories, ultimately enhancing customer loyalty and engagement. With actionable insights and real-world examples, this book serves as an essential resource for marketers and business owners looking to elevate their brand's presence.

Achat du livre

• Année de publication: 2014
• Reliure: (rigide)