Étienne Garbugli Livres

“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor - Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away. Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers. No matter where you are in the product growth cycle—at the idea stage, at maturity, or somewhere in between—Solving Product will help you: • Gain clarity: Reveal gaps and blindsides, know exactly what challenges you’re facing; • Overcome blockers: Lay out clear action plans to fix the most pressing issues and get your business moving forward, fast; • Ignite growth: Find new approaches to get your product growing. The book contains more than 25 case studies and actionable advice from hundreds of product leaders and customer research experts. Solving Product offers a simple, unique, and wildly powerful business compass. It’s a book you’ll find yourself going back to, time and time again.

This practical guide provides essential strategies for identifying the ideal market for your product or innovation. It offers actionable insights and tools that help entrepreneurs and businesses assess market needs, understand consumer behavior, and effectively position their offerings. By focusing on real-world applications, the book aims to streamline the process of market selection, ensuring that readers can make informed decisions to maximize their product's potential.

Focusing on the journey from concept to achieving product/market fit in the B2B sector, this guide provides actionable strategies for entrepreneurs. It emphasizes understanding customer needs, refining product offerings, and leveraging market feedback to ensure alignment with business demands. The book also covers essential metrics and frameworks to evaluate progress and make informed decisions, making it a valuable resource for startups and established businesses aiming to enhance their market presence and success.