Guy Cook est un linguiste distingué dont les travaux explorent principalement la linguistique appliquée et l'analyse du discours. Ses recherches portent sur le fonctionnement du langage dans divers contextes, de l'enseignement des langues à l'analyse de la publicité et du débat environnemental. Les écrits de Cook se distinguent par leurs profondes perspectives sur la structure et la fonction du langage, offrant aux lecteurs une nouvelle perspective sur la communication. Son expertise en stylistique et en discours en fait un auteur dont les œuvres sont appréciées pour leur profondeur intellectuelle et leur pertinence.
This study examines the relevance of schema theory to literary theory and the analysis of literary texts. Schema theory suggests that people understand texts and experiences by comparing them with stereotypical mental representations of similar cases. The new experience is then processed in terms of its deviation from that structure or its conformity to it. The book concludes with a section on pedagogical implications and an analysis of three well-known literary texts.
Discourse analysis is the study of spoken and written language in its social and psychological context. This book explains the relevant theory, and applies it to classroom activities designed to improve students' discourse skills. The teacher is then shown how these activities may be further developed in specific teaching situations.
Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.
<em>Applied Linguistics in Action: A Reader</em> presents students with an applied linguistics framework for the analysis of real-world problems in which language is a central issue. The reader allows students to develop both the theoretical and empirical skills crucial to the practicalities of language teaching and other language-related professional practices. Part One brings together seven key discussions of the nature and direction of contemporary applied linguistics, relating theory and description of language in use to educational and other professional contexts. Issues include the politics of applied linguistics, its responses to globalisation, and its relation to social theory. While the discussions in Part One are largely theoretical, Part Two, through abridged versions of thirteen case studies, demonstrates at a much more practical level how general principles formulated in Part One, can be applied to a range of specific real-world problems. While the majority of studies are from educational settings, the breadth of current applied linguistic enquiry is illustrated by others relating to legal forensics, literary analysis, translation, language therapy, lexicography, and workplace communication. The editors' introductions, both to the volume as a whole and to each individual part, guide the student through the difficult transition from general discussion to specific application, highlighting the most significant issues, and helping the student to see the relevance of both general theory and specific applications to the needs of their own studies, and their professional practice beyond. <em>Applied Linguistics in Action: A Reader</em> is essential reading for advanced level undergraduates and postgraduates on Applied Linguistics, English Language, and TESOL/TEFL courses.
