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Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises
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The Discourse of Advertising, Guy Cook
- Langue
- Année de publication
- 1992
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- (souple)
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- Titre
- The Discourse of Advertising
- Langue
- Anglais
- Auteurs
- Guy Cook
- Éditeur
- Routledge
- Publié
- 1992
- Format
- souple
- ISBN10
- 0415041708
- ISBN13
- 9780415041706
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Dictionnaires et manuels de langue, Langues, Marketing & Ventes, Manuels de langue
- Description
- Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises