Alors que Winston Fletcher exerçait comme médecin et organisateur influent au sein de la profession médicale, ses véritables talents littéraires se sont révélés à travers ses écrits. Il a exploré les complexités de l'expérience humaine, se concentrant souvent sur des thèmes tels que la moralité, la responsabilité et l'impact de la science sur la société. Son style était incisif et percutant, incitant les lecteurs à contempler des questions plus profondes sur la vie et l'éthique. L'œuvre de Fletcher offre une perspective unique sur les défis de l'ère moderne, examinée depuis le cœur de la médecine.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Grammar practice is a crucial part of any language course, and students need time to individually consolidate recently acquired language. This easy-to-use resource provides thorough practice of key structures through a series of fun cartoons.
How Business Leaders Achieve a Successful Work/Life Balance
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.* Focuses on the reader's needs* Focuses on the strategic issues of e-learning* Informed by key business drivers* Supported and endorsed by PWC Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants