Advertising: A Very Short Introduction

Auteurs

• Winston Fletcher

Paramètres

• 140 pages
• 5 heures de lecture

• Affaires et économie
• Commerce et vente
• Économie
• Nonfiction
• Psychologie

En savoir plus sur le livre

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)