The essay explores the curatorial significance of V&A's inaugural digital exhibition, Decode: Digital Design Sensation, highlighting its role in redefining the museum's identity in the contemporary art and design landscape. It examines the exhibition's innovative curatorial strategies, including its central themes of Code, Interactivity, and Network, alongside the impactful Recode Decode marketing campaign. Additionally, it discusses the collaborative platform that fostered discourse and the exhibition's vision for the future, showcasing how Decode contributed to the museum's evolution in digital culture.
Margaret Choi Kwan Lam Livres





Museum as a Site of Negotiation. Mediating High and Low Culture
The Curatorial Landscape in the Face of Challenges
Exploring the historical divide between high and low culture, this essay examines how cultural acts shaped perceptions and debates among critics. It highlights the evolution of museums in response to a global revolution, questioning their roles and the necessity for democratization. Through case studies like MOMA's "High and Low" and the V&A's "Postmodernism," the essay illustrates how curators have embraced diverse voices, challenging traditional practices and advocating for a more inclusive approach to art and design curation.
Revealing Meanings through Multi-Sensory Experience
A Paradigm Shift in Exhibition Display Culture
Engaging audiences beyond visual appeal is a central theme explored in this essay, which examines the evolution of curatorial practices in contemporary design exhibitions. It highlights a shift from traditional, vision-dominated approaches to multi-sensory experiences that invite deeper connections with art objects. The essay analyzes successful case studies, such as the Rain Room and Heiner Goebbels' Stifter’s Dinge, to illustrate how innovative curators have transformed exhibition-making. This exploration underscores the importance of curators' beliefs in shaping new display strategies and enhancing audience engagement.
New Interpretive Paradigm in Curating the Contemporary
Objects in Conversations, Fictional Language and Exhibition Design Interventions
The essay explores the evolving role of curators in contemporary exhibitions, highlighting a shift from traditional connoisseurship to a more creative and artistic approach. It discusses the transformation of museum objects and exhibition language, emphasizing a move towards experimental, poetic, and narrative-driven presentations. By analyzing three case studies—The Surreal House, David Bowie Is, and The Concise Dictionary of Dress—the essay illustrates how innovative curatorial strategies shape unique museum experiences and foster imaginative narratives in art.
Scenography has been acting as a transformative force to reform the traditionalexhibitionary complex. This has led to an unprecedented intersection wherescenography meets contemporary curating, which further informs a radical ideologicalshift in the frontier of the exhibition scene. This book aims to exploit a new land ofdiscussion to look into this intersection between scenographic practice andcontemporary curating, its mergence and the subsequent revolution it has caused. Byseeing museums and exhibition spaces as metaphorical stages, it fundamentallyreconfigures the infrastructure of curating practices, in terms of a shift in authorship, architectural embodiment of ideas, field of experience, layered narrative, dramaturgy andthe hybrid expressions of new media. Three case studies will demonstrate scenography’swide-ranged methodologies in dealing with contemporary issues. Cases include: BMWMuseum (Reopened in 2008), Cultures of the World (Opened in 2010) and Leonardo’sLast Supper: A Vision by Peter Greenaway (2008, 2010). The discussion cuts throughmajor discourses, both responding to the rise of the experience economy and theexpanding notion of curating, in parallel.