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Confessions of an Advertising Man

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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

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Confessions of an Advertising Man, David Ogilvy

Langue
Année de publication
1986
Reliure
(souple),
État du livre
Abîmé
Prix
8,19 €

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Titre
Confessions of an Advertising Man
Langue
Anglais
Éditeur
Atheneum
Publié
1986
Format
souple
Pages
172
ISBN10
0689706014
ISBN13
9780689706011
Séries
Description
David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.