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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Achat du livre
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly Jr.
- Langue
- Année de publication
- 1991
- Reliure
- (souple),
- État du livre
- Très bon
- Prix
- 3,99 €
Modes de paiement
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- Titre
- A Preface to Marketing Management
- Sous-titre
- Fifth Edition
- Langue
- Anglais
- Auteurs
- J. Paul Peter, James H. Donnelly Jr.
- Publié
- 1991
- Format
- souple
- Pages
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Description
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.