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For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.
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The Curve. Die Kurve, englische Ausgabe, Nicholas Lovell
- Langue
- Année de publication
- 2014
- Reliure
- (souple)
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- Titre
- The Curve. Die Kurve, englische Ausgabe
- Sous-titre
- Turning Followers into Superfans
- Langue
- Anglais
- Auteurs
- Nicholas Lovell
- Éditeur
- Penguin UK
- Publié
- 2014
- Format
- souple
- Pages
- 272
- ISBN10
- 0670923214
- ISBN13
- 9780670923212
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Thèmes psychologiques, Thématique musicale, Économie, Marketing et relations publiques, Monnaie, Emploi, Innovation, Pensée Critique
- Description
- For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.