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- 720pages
- 26 heures de lecture
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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Achat du livre
International Marketing - Eleventh Edition, Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 29,99 €
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- Titre
- International Marketing - Eleventh Edition
- Langue
- Anglais
- Éditeur
- Cengage Learning, Inc
- Publié
- 2020
- Format
- souple
- Pages
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Séries
- Mots clés
- Manuels, Commerce, Économie, Finance, Finance & Comptabilité, Marketing et relations publiques, Durabilité, Réseaux sociaux
- Description
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.