Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement.
Achat du livre
Selling Out, Alexandra Chasin
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 8,99 €
Modes de paiement
Personne n'a encore évalué .
- Titre
- Selling Out
- Sous-titre
- The Gay and Lesbian Movement Goes to Market
- Langue
- Anglais
- Auteurs
- Alexandra Chasin
- Éditeur
- Palgrave Macmillan
- Publié
- 2000
- Format
- souple
- Pages
- 368
- ISBN10
- 0312239262
- ISBN13
- 9780312239268
- Séries
- Mots clés
- Nonfiction, Commerce, LGBTQ+, Société
- Description
- In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement.