Exactement cet exemplaire ira dans le panier
Paramètres
- 688pages
- 25 heures de lecture
En savoir plus sur le livre
For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Achat du livre
Global Edition: Consumer Behavior - Ninth Edition, Michael R. Solomon
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 7,49 €
Modes de paiement
Personne n'a encore évalué .
- Titre
- Global Edition: Consumer Behavior - Ninth Edition
- Langue
- Anglais
- Auteurs
- Michael R. Solomon
- Éditeur
- Pearson College Div
- Publié
- 2010
- Format
- souple
- Pages
- 688
- ISBN10
- 0137034962
- ISBN13
- 9780137034963
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Psychologie, Économie, Marketing et relations publiques, Recherche, Comportement des consommateurs
- Description
- For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.