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Marketing Research Kit For Dummies

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Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.

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Marketing Research Kit For Dummies, Michael R. Hyman, Jeremy J. Sierra

Langue
Année de publication
2010
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(souple),
État du livre
Abîmé
Prix
3,50 €

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Langue
Anglais
Publié
2010
Format
souple
Pages
392
ISBN10
047052068X
ISBN13
9780470520680
Séries
Description
Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.