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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Achat du livre
Logo Design Workbook, Noreen Morioka, Terry Lee Stone, Sean Adams, Jennifer Hopkins, AdamsMorioka
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 4,79 €
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- Titre
- Logo Design Workbook
- Sous-titre
- A Hands-On Guide to Creating Logos
- Langue
- Anglais
- Éditeur
- Rockport Publishers
- Publié
- 2006
- Format
- souple
- Pages
- 240
- ISBN10
- 1592532349
- ISBN13
- 9781592532346
- Séries
- Mots clés
- Nonfiction, Commerce, Art, Manuels et guides, Design, Design graphique
- Description
- Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.