Bookbot
Épuisé
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being
Michael R. Solomon Consumer behavior. Buying, having, and being

Consumer behavior. Buying, having, and being

Évaluation du livre

Évaluer

Paramètres

  • 640pages
  • 23 heures de lecture

En savoir plus sur le livre

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Édition

Achat du livre

Consumer behavior. Buying, having, and being, Michael R. Solomon

Langue
Année de publication
2013
product-detail.submit-box.info.binding
(souple)
Cet exemplaire n’est plus disponible.
ou
Voir l'édition disponible

Modes de paiement

3,9
Très bien
9 Évaluations
Évaluer

Il manque plus que ton avis ici.

Langue
Anglais
Éditeur
Pearson
Publié
2013
Format
souple
Pages
640
ISBN10
0273767313
ISBN13
9780273767312
Séries
Mots clés
Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Comportement des consommateurs
Évaluation
3,9 sur 5
Description
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.