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Paramètres
- 688pages
- 25 heures de lecture
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For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Nous avons un total de du titre Global Edition: Consumer Behavior - Ninth Edition (2010).
Achat du livre
Global Edition: Consumer Behavior - Ninth Edition, Michael R. Solomon
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 5,60 €
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Michael R. Solomon
- Éditeur
- Pearson College Div
- Publié
- 2010
- Format
- souple
- Pages
- 688
- ISBN10
- 0137034962
- ISBN13
- 9780137034963
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Comportement des consommateurs
- Évaluation
- 3,9 sur 5
- Description
- For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.