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Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior, Michael R. Solomon
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 2,80 €
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- Titre
- Consumer Behavior
- Sous-titre
- Buying, Having and Being - Global Edition, 12Th Edition
- Langue
- Anglais
- Auteurs
- Michael R. Solomon
- Éditeur
- Prentice Hall College Div
- Publié
- 2000
- Format
- souple
- Pages
- 632
- ISBN10
- 1292153105
- ISBN13
- 9781292153100
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Comportement des consommateurs
- Description
- Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.