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- 680pages
- 24 heures de lecture
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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Achat du livre
Consumer Behavior, Michael R. Solomon
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 2,77 €
Modes de paiement
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- Titre
- Consumer Behavior
- Sous-titre
- Buying, Having, and Being - Ninth Edition, Global Edition
- Langue
- Anglais
- Auteurs
- Michael R. Solomon
- Publié
- 2011
- Format
- souple
- Pages
- 680
- ISBN10
- 0273755889
- ISBN13
- 9780273755883
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Comportement des consommateurs
- Évaluation
- 3,9 sur 5
- Description
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.