Brand Building on the Internet

Auteurs

• Martin Lindstrøm
• Tim Frank Andersen

Paramètres

• 320 pages
• 12 heures de lecture

• Économie
• Informatique & Internet
• Internet
• Marketing et relations publiques

En savoir plus sur le livre

Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?

Achat du livre

• Année de publication: 2000
• Reliure: (souple),
• État du livre: Bon
• Prix: 71,99 €