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Paramètres
- 320pages
- 12 heures de lecture
En savoir plus sur le livre
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?
Achat du livre
Brand Building on the Internet, Martin Lindstrøm, Tim Frank Andersen
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 31,99 €
Modes de paiement
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- Titre
- Brand Building on the Internet
- Langue
- Anglais
- Auteurs
- Martin Lindstrøm, Tim Frank Andersen
- Éditeur
- Kogan Page
- Publié
- 2000
- Format
- souple
- Pages
- 320
- ISBN10
- 0749433132
- ISBN13
- 9780749433130
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Informatique & Internet, Économie, Marketing et relations publiques, Internet
- Évaluation
- 5 sur 5
- Description
- Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?