Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

Auteurs

• Michael J. Silverstein
• Neil Fiske
• John Butman
• Judith Silverstein
• Michael Lasky

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires & Gestion
• Commerce
• Motivation & Bien-être
• Nonfiction
• Sciences sociales

En savoir plus sur le livre

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.

Achat du livre

• Déchirure légère

• Année de publication: 2008
• Reliure: (souple),
• État du livre: Abîmé
• Prix: 4,68 €