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Imagine

How Creativity Works

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Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are often ineffective? That the color blue can boost your creative output? This insightful exploration into the science of creativity reveals that it’s not a rare gift but a set of thought processes anyone can master. Jonah Lehrer debunks the myths surrounding creativity, showing the value of embracing ruts, thinking like a child, and daydreaming productively. He emphasizes the importance of collaboration, the right mix of partners, and the necessity of constructive criticism. Lehrer also illustrates how to enhance our neighborhoods, workplaces, and schools for greater creativity. Through engaging anecdotes, you’ll learn about Bob Dylan’s writing habits, a bartender with a chemist's mindset, and an autistic surfer who created a new surfing move. Discover why Elizabethan England thrived creatively and how Pixar designs its spaces to inspire innovation. By connecting the dots between the brain’s inner workings and artistic achievements, this work highlights the profound inventiveness of the human mind and its crucial role in navigating our complex world.

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Imagine, Jonah Lehrer

Langue
Année de publication
2012
product-detail.submit-box.info.binding
(rigide),
État du livre
Bon
Prix
5,99 €

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3,7
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Titre
Imagine
Sous-titre
How Creativity Works
Langue
Anglais
Publié
2012
Format
rigide
Pages
279
ISBN10
0547386079
ISBN13
9780547386072
Séries
Évaluation
3,65 sur 5
Description
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are often ineffective? That the color blue can boost your creative output? This insightful exploration into the science of creativity reveals that it’s not a rare gift but a set of thought processes anyone can master. Jonah Lehrer debunks the myths surrounding creativity, showing the value of embracing ruts, thinking like a child, and daydreaming productively. He emphasizes the importance of collaboration, the right mix of partners, and the necessity of constructive criticism. Lehrer also illustrates how to enhance our neighborhoods, workplaces, and schools for greater creativity. Through engaging anecdotes, you’ll learn about Bob Dylan’s writing habits, a bartender with a chemist's mindset, and an autistic surfer who created a new surfing move. Discover why Elizabethan England thrived creatively and how Pixar designs its spaces to inspire innovation. By connecting the dots between the brain’s inner workings and artistic achievements, this work highlights the profound inventiveness of the human mind and its crucial role in navigating our complex world.