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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Achat du livre
How to Write an Inspired Creative Brief, Howard Ibach
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 3,38 €
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Howard Ibach
- Éditeur
- iUniverse
- Publié
- 2009
- Format
- souple
- Pages
- 112
- ISBN10
- 1440158274
- ISBN13
- 9781440158278
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie
- Évaluation
- 3,7 sur 5
- Description
- "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis