Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

Auteurs

• Matt Haig

Paramètres

• 310 pages
• 11 heures de lecture

• Affaires & Gestion
• Commerce
• Manuels et guides
• Nonfiction
• Thème historique

En savoir plus sur le livre

"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

Achat du livre

• Année de publication: 2003
• Reliure: (rigide),
• État du livre: Très bon
• Prix: 8,99 €