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This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.
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Brand New Justice, Simon Anholt
- Langue
- Année de publication
- 2003
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- (rigide),
- État du livre
- Abîmé
- Prix
- 8,83 €
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