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Advertising Works Nineteen

Proving the Payback on Marketing Investment

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Including the prize-winning entries from the IPA Effectiveness Awards 2010, this text looks at some of the most successful campaigns from the last 12 months.

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Advertising Works Nineteen, David W. Golding

Langue
Année de publication
2010
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État du livre
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Prix
0,78 €

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Sous-titre
Proving the Payback on Marketing Investment
Langue
Anglais
Éditeur
WARC
Publié
2010
Format
rigide
Pages
814
ISBN10
1841162205
ISBN13
9781841162201
Séries
Description
Including the prize-winning entries from the IPA Effectiveness Awards 2010, this text looks at some of the most successful campaigns from the last 12 months.