Paramètres
- 560pages
- 20 heures de lecture
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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Marketing Management, John Walker Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Marketing Management
- Sous-titre
- A Strategic Decision-Making Approach - Seventh Edition
- Langue
- Anglais
- Éditeur
- McGraw-Hill
- Publié
- 2009
- Format
- souple
- Pages
- 560
- ISBN10
- 007126776X
- ISBN13
- 9780071267762
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines, Marketing et relations publiques
- Description
- The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.