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The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
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Marketing Planning, Svend Hollensen
- Signature sans rapport
- Pliure significative
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 6,05 €
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