4-D Branding

Cracking the Corporate Code of the Network Economy

Auteurs

• Thomas Gad
• Richard Branson

Paramètres

• 256 pages
• 9 heures de lecture

• Affaires & Gestion
• Commerce
• Gestion & HR
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Achat du livre

• Année de publication: 2000
• Reliure: (rigide)