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Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
Achat du livre
"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 3,19 €
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