"Economist" Pocket Marketing

The Essentials of Successful Marketing from A-Z

Auteurs

• Tim Hindle
• Michael Thomas

Paramètres

• 202 pages
• 8 heures de lecture

• Marketing & Ventes
• Marketing et relations publiques

En savoir plus sur le livre

Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.

Achat du livre

• Année de publication: 1994
• Reliure: (rigide)