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Relationships and Networks in International Markets

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Pages: 460pages
Temps de lecture: 17heures

Sciences politiques & Politique

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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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Relationships and Networks in International Markets, Thomas Ritter, Achim Walter

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Année de publication: 1997
product-detail.submit-box.info.binding: (rigide),
État du livre: Très bon
Prix: 3,80 €

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Titre: Relationships and Networks in International Markets
Langue: Anglais
Auteurs: Thomas Ritter, Achim Walter
Éditeur: Emerald Group Publishing
Publié: 1997
Format: rigide
Pages: 460
ISBN10: 0080430635
ISBN13: 9780080430638
Mots clés: Sciences politiques & Politique
Description: Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.