Social Marketing

Influencing Behaviors for Good

Auteurs

• Nancy R. Lee
• Philip Kotler

Paramètres

• 520 pages
• 19 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the fourth edition captures the momentum and excitement of this burgeoning field

Achat du livre

• Année de publication: 2011
• Reliure: (souple)