Nancy R. Lee Livres

Focusing on the managerial role, this book presents the science-based principles of Requisite Organization, developed by Dr. Elliott Jaques over 55 years of research. Co-authored by Nancy Lee, who worked closely with Jaques, it offers essential guidelines for managers at all levels to enhance productivity and profitability. The implementation of these practices fosters trust among employees and creates a supportive work environment that encourages personal growth, making it a valuable resource for effective management.

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the fourth edition captures the momentum and excitement of this burgeoning field

Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.

Focusing on the strategies and techniques for effective social marketing, this book offers insights into building brand awareness and engaging audiences through social media platforms. It emphasizes the importance of understanding target demographics and crafting compelling messages that resonate with them. The author shares case studies and practical tips, making it a valuable resource for marketers looking to enhance their social media presence and drive meaningful interactions with their customers.

Der Fokus liegt auf der Anwendung von Marketingstrategien zur Förderung von Bewusstseinswandel und Verhaltensänderungen, um gesellschaftliche Probleme anzugehen. Philip Kotler und Nancy R. Lee bieten in ihrem Buch praxisnahe Beispiele und einen strukturierten Leitfaden, der Unternehmen sowie Non-Profit-Organisationen und NGOs unterstützt, effektive Social-Marketing-Pläne zu entwickeln.