The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Auteurs

• David Meerman Scott

Paramètres

• 458 pages
• 17 heures de lecture

• Affaires et économie
• Commerce et vente
• Manuels et guides
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Achat du livre

• Année de publication: 2015
• Reliure: (souple)