The New Rules of Marketing and PR

Auteurs

• David Meerman Scott

Paramètres

• 448 pages
• 16 heures de lecture

• Affaires & Gestion
• Commerce
• Manuels et guides
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

The seventh edition of this groundbreaking guide offers updated insights into capturing attention for your idea or business in the rapidly evolving Digital Age. With marketing tactics changing daily, it can be challenging to navigate the latest trends in social media, online videos, and mobile apps. This edition equips you with the tools to connect with your audience and stand out amidst digital clutter. An international bestseller with over 400,000 copies sold, it presents a proven, step-by-step plan for leveraging technology to ensure your message reaches the right people at the right time. You’ll discover innovative approaches to effective public relations, marketing, and customer communications—all at a fraction of traditional advertising costs. The revised content includes strategies for harnessing AI and machine learning to automate routine tasks, allowing you to focus on strategic marketing and PR. This must-have resource helps you stay ahead of the digital marketing curve by incorporating real-time techniques like newsjacking, maximizing web-based communication technologies, and utilizing platforms like Facebook Live and Snapchat. Filled with compelling case studies and real-world examples, this edition is essential for entrepreneurs, business owners, marketers, PR professionals, and managers across all sectors.

Achat du livre

• Année de publication: 2020
• Reliure: (souple)