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Kenneth L. Bernhardt Cases in Marketing Management (4th Edition)
Kenneth L. Bernhardt Cases in Marketing Management (4th Edition)
Kenneth L. Bernhardt Cases in Marketing Management (4th Edition)
Kenneth L. Bernhardt Cases in Marketing Management (4th Edition)
Kenneth L. Bernhardt Cases in Marketing Management (4th Edition)
Kenneth L. Bernhardt Cases in Marketing Management (4th Edition)

Cases in Marketing Management (4th Edition)

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  • 767pages
  • 27 heures de lecture

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A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

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Cases in Marketing Management (4th Edition), Kenneth L. Bernhardt, Thomas C. Kinnear

Langue
Année de publication
1988
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Langue
Anglais
Éditeur
BPI
Publié
1988
Format
souple
Pages
767
ISBN10
0256036764
ISBN13
9780256036763
Séries
Mots clés
Nonfiction, Manuels, Commerce, Affaires & Gestion, Autres manuels scolaires, Marketing & Ventes
Description
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.