Fashion Brands

Auteurs

• Mark Tungate

Paramètres

• 264 pages
• 10 heures de lecture

• Affaires & Gestion
• Art / Culture
• Commerce
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.

Achat du livre

• Année de publication: 2008
• Reliure: (rigide)