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A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.
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The Design Dimension, Christopher Lorenz
- Langue
- Année de publication
- 1990
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- (souple),
- État du livre
- Bon
- Prix
- 1,79 €
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