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A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.
Achat du livre
The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns, Pete Barry
- Langue
- Année de publication
- 2009
- Reliure
- (rigide),
- État du livre
- Abîmé
- Prix
- 12,42 €
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Pete Barry
- Éditeur
- Thames & Hudson
- Publié
- 2009
- Format
- rigide
- ISBN10
- 0500514054
- ISBN13
- 9780500514054
- Séries
- Mots clés
- Nonfiction, Art / Culture, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Manuels et guides, Art, Psychologie, Design, Marketing & Ventes, Écriture
- Évaluation
- 4,25 sur 5
- Description
- A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.