Neuromarketing : understanding the "buy button" in your customer's brain

Auteurs

• Patrick Renvoisé
• Christophe Morin

Paramètres

• 243 pages
• 9 heures de lecture

• Affaires et économie
• Art / Culture
• Nonfiction
• Psychologie
• Sciences sociales

En savoir plus sur le livre

Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

Achat du livre

• Année de publication: 2007
• Reliure: (rigide)