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An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
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In Search of European Excellence, Robert Heller
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Robert Heller
- Publié
- 1998
- Format
- souple
- ISBN10
- 0006388124
- ISBN13
- 9780006388128
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4 sur 5
- Description
- An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.