Introduction to Algorithmic Marketing

Auteurs

• Ilya Katsov

Paramètres

• 506 pages
• 18 heures de lecture

• Affaires et économie
• Commerce et vente
• Informatique, programmation
• Intelligence Artificielle

En savoir plus sur le livre

A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

Achat du livre

• Année de publication: 2017
• Reliure: (rigide)