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- 506pages
- 18 heures de lecture
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A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
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Introduction to Algorithmic Marketing, Ilya Katsov
- Langue
- Année de publication
- 2017
- product-detail.submit-box.info.binding
- (rigide)
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- Langue
- Anglais
- Auteurs
- Ilya Katsov
- Éditeur
- Grid Dynamics
- Publié
- 2017
- Format
- rigide
- Pages
- 506
- ISBN10
- 0692989048
- ISBN13
- 9780692989043
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Informatique & Internet, Marketing & Ventes, Intelligence Artificielle
- Évaluation
- 4,3 sur 5
- Description
- A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.