Greener Products

The Making and Marketing of Sustainable Brands, Second Edition

Auteurs

• Al Iannuzzi

Paramètres

• Pages: 250 pages
• Temps de lecture: 9 heures

• Affaires et économie
• Écologie et Environnement
• Technologie / Ingénierie

En savoir plus sur le livre

Written by a renowned sustainability expert, this book makes the case for why the people and the planet need products to be made in a more sustainable way. It provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Inhaltsverzeichnis Foreword. Preface. Acknowledgments. Author. Section I The Case for Greener Products. 1. Introduction. 2. Market Drivers for Greener Products. 3. Regulatory Drivers for Greener Products. Section II Making Greener Products. 4. Greener Product Design Examples. 5. Advancement and Applications of the Framework for Greener Products. 6. Valuing Natural Capital. Section III Marketing Greener Products. 7. Green Marketing. 8. Marketing Green: Best Practices from OgilvyEarth. 9. Aspects of Green Marketing. 10. Best Practices and Conclusions. Index.

Achat du livre

• Année de publication: 2017
• Reliure: (souple)