Product Research Rules

Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight

Auteurs

• C Todd Lombardo
• Aras Bilgen

Paramètres

• 260 pages
• 10 heures de lecture

• Affaires et économie
• Art / Culture
• Commerce et vente
• Design
• Entrepreneuriat

En savoir plus sur le livre

"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.

Achat du livre

• Année de publication: 2020
• Reliure: (souple)