Product Research Rules
Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
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- 260pages
- 10 heures de lecture
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"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.
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Product Research Rules, C Todd Lombardo, Aras Bilgen
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Product Research Rules
- Sous-titre
- Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
- Langue
- Anglais
- Auteurs
- C Todd Lombardo, Aras Bilgen
- Éditeur
- O'Reilly Media
- Publié
- 2020
- Format
- souple
- Pages
- 260
- ISBN13
- 9781492049470
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Motivation & Bien-être, Design, Entrepreneuriat
- Évaluation
- 3,9 sur 5
- Description
- "Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.