Principles of Internet Marketing

Auteurs

• Ward A. Hanson

Paramètres

• Affaires et économie
• Informatique, programmation
• Marketing et relations publiques

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This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy.

Achat du livre

• Année de publication: 2000