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- 7 heures de lecture
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That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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Brand Sense, Martin Lindstrøm
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Brand Sense
- Sous-titre
- Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
- Langue
- Anglais
- Auteurs
- Martin Lindstrøm
- Éditeur
- Kogan Page
- Publié
- 2010
- Format
- souple
- Pages
- 192
- ISBN10
- 0749460571
- ISBN13
- 9780749460570
- Séries
- Mots clés
- Nonfiction, Art / Culture, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Design, Marketing & Ventes, Leadership
- Titre original
- Brand sense
- Évaluation
- 3,9 sur 5
- Description
- That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.