Brand Sense

Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Auteurs

• Martin Lindstrøm

Paramètres

• 192 pages
• 7 heures de lecture

• Affaires & Gestion
• Art / Culture
• Commerce
• Nonfiction
• Sciences sociales

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That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.

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• Année de publication: 2010
• Reliure: (souple)