The Back of the Napkin

Auteurs

• Dan Roam

Paramètres

• Pages: 282 pages
• Temps de lecture: 10 heures

• Affaires et économie
• Commerce et vente
• Manuels et guides
• Motivation et développement personnel
• Nonfiction

En savoir plus sur le livre

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

Achat du livre

• Année de publication: 2009
• Reliure: (rigide),
• État du livre: Très bon
• Prix: 3,99 €